MAKE NEWS. RAISE CAPITAL.
Strategic credibility built through earned media—designed to compound trust, accelerate fundraising, and reprice risk.
News Capital
Credibility you can’t buy — only earn.
News capital is the accumulated credibility that comes from being covered by trusted media — at the right moment, with the right narrative.
It’s what investors reference when they Google you before a meeting. It’s what turns a cold pitch into a warm conversation. And it compounds — long after the headline fades.
Most founders know press matters. What they don’t have is a newsroom mindset — the ability to turn strategy, traction, and timing into something journalists (and investors) actually care about.
StoryCraft helps founders and funds develop the story behind the company — then translate it into earned media that builds news capital when credibility determines outcomes.
Research + Positioning
Establishing what the market already believes, where skepticism lives, and what will actually hold up under editorial and investor scrutiny.
Narrative + Proof
Shaping the story and the evidence together so coverage reads as accurate, grounded, and credible — not promotional.
Timing + Targets
Deciding when a story makes sense to tell and who should hear it first. Focused outreach, realistic expectations, fewer wasted cycles.